The arrival of the Internet era has promoted the rapid development of e-commerce industry, and various e-commerce platforms have emerged in the market in an endless stream. Among these e-commerce platforms, Shopee, as one of the largest e-commerce platforms in Southeast Asia, has become the first choice of more and more consumers and the promotion choice of more and more brands.

Shopee has an increasing number of users in Southeast Asia, and its strong user base brings unlimited business opportunities for the brand. Southeast Asia is forecast to account for 18.6 percent of global e-commerce growth, which is scary for a fast-growing industry. In 2020, when the leader of Perfect Diary us told Wang Jing that the company was preparing to do overseas business, she immediately thought of the "fertile land" of Southeast Asia. After learning from the elders who had successfully entered the overseas market, such as Heanke and Midea, Wang Jing decided to enter the Southeast Asian market through Shopee. As Perfect Diary belongs to the new generation of brands, it has not developed off-line sales channels overseas. Therefore, Perfect Diary mainly relies on online channels to enter the Southeast Asian market, which is also the cross-border e-commerce platform Shopee. Perfect diary success out of the first step - down the South Ocean.

Wang Jing, the overseas director of Perfect Diary, said when referring to the Southeast Asian market, "after all, we are doing business in an overseas market." If we want to have a firm foothold in a foreign market, we must deeply study the local market and understand the preferences of local people. Because of the wide diversity of Southeast Asia, brands cannot adopt a one-size-fits-all approach. Therefore, brands need to localize their products more. In order to better meet the needs of the local market, products should be adjusted in appearance, size, color and style to meet the needs and preferences of local consumers. At the same time, brands also need to strengthen the understanding of local culture, so as to better launch products or marketing activities suitable for local culture. The Shopee platform helped them a lot in this regard. As one of the most popular e-commerce platforms in Southeast Asia, Shopee is very accurate in its customer analysis. A large number of data support, can allow businesses to better grasp the psychology and preferences of consumers. Based on this, Perfect Diary has specially developed cosmetics adapted to the Southeast Asian region, while also making different co-branded products to attract customers according to local preferences. This is the perfect diary success of the second step to the sea - product localization.

The important factor affecting the sales volume of a product is not only the product itself, but more important is the marketing means. Excellent marketing means can help the product get higher sales volume. Shopee is a platform where brands need to find new marketing tools to better engage consumers. Launching limited edition products in partnership with Shopee, holding a Shell Breaking Day shopping festival, and launching local commemorative edition products are all new ways to explore. At the same time, the brand also needs to make full use of the characteristics of the platform to attract users through livestreaming, discounts, gifts and other means to improve brand awareness. At the same time, Shopee platform also launches different holiday promotion activities according to different festivals. Perfect Diary is a combination of rich promotional activities to complete the hot order again and again on Shopee platform. This is the third step to the success of Perfect Diary -- to find new ways of marketing.

As one of the largest e-commerce platforms in Southeast Asia, Shopee is now receiving more and more brands' attention. Just like the successful trilogy of Perfect Diary: Shopee, product localization, and finding new marketing methods, these three strategies will help the brand to better expand the Shopee market, and also better meet the needs of consumers in Southeast Asia. If you want to enter the Southeast Asian market, don't hesitate to join Shopee.